How Zasta Works

Intelligent Content Engine In Action

Zasta’s unique intelligent content engine integrates best-in-class templates, contextual intelligence, best practice guidance and proprietary workflows to accelerate brilliant content.

01.
Meticulous Planning​

Orchestrating the Campaign

02.
Messaging Foundation

Establishing Campaign Messaging

03.
Merging Intelligence

Integrating Targeted Intelligence

04.
Masterful Assets

Accelerating Compelling Assets

Meticulous Planning

Step-by-step planning with a robust workflow ensures that assets are in alignment with objectives and on time to accelerate revenue. 

  • Alignment with corporate goals 
  • Campaign objectives 
  • Schedule, due dates and owners 
  • Industry target
  • Persona target 
Messaging Foundation

Zasta Campaign Messaging Briefs provide the foundation for numerous assets without starting from a blank sheet of paper and cover all aspects of the sales funnel including: 

  • Demand Generation
  • Thought Leadership
  • Sales Acceleration
  • Product Launch
  • Cross-Sell 
Merging Intelligence

Zasta Intelligence Reports provide critical targeting insights at your fingertips including: 

Industry 

  • Manufacturing  
  • Telecommunications
  • High Tech 
  • Retail 
  • Health Care
  • Financial Services
  • US State and Local Government  

Persona 

  • CIO (Chief Information Officer) 
  • CMO (Chief Marketing Officer) 
  • CFO (Chief Financial Officer) 
  • CPO (Chief Procurement Officer) 
Masterful Assets

Asset Templates are unique to associated campaigns and include:

  • Blog 
  • Webinar  Abstract and Script 
  • eBook 
  • Datasheet 
  • Landing Page
  • Product Web Page 
  • Marketing email
  • Social Media Post
  • Press Release 
  • Videos Script
  • Case Study
  • Podcast Script
  • Product Battlecard
  • Product FAQ