Accelerate Brilliant Content
Industry experts estimate that high-caliber content with targeted messaging generates 3x-5x more qualified leads resulting in faster revenue. Are you ready to create high quality content at scale to fuel competitive advantage and growth?
Faster – 0 to 90 in One Click
Tired of looking at a blank page? Zasta’s messaging framework prebuilds asset templates with workflow of reviews and approvals to accelerate brilliant content. Proven best practices help guide both marketing novices and seasoned professionals to articulate the Who, What, Where, When, and How of a campaign’s message. The heart is our unique campaign messaging briefs that get you to final approved copy faster than ever possible before.
Smarter – Intelligence at your Fingertips
Smart targeted assets require you to have up-to-date insight into industries and personas. Many don’t have the time or the budget to research and keep up with these essential and dynamic marketing components. Zasta Intelligence delivers up-to-date contextual intelligence throughout the asset creation process – like priorities, challenges and trends for industries and personas – so you’re always on target with your content.
Industries
- Manufacturing
- Telecommunications
- High Tech
- Retail
- Health Care
- Financial Services
- US State and Local Government
- More to come!
Industry Intelligence Reports
- NAICS ID and SIC Code
- Facts and Statistics
- Top Industry Growth Drivers and Trends
- Industry Challenges
- Top Companies
- Recent Industry News
- Industry Terminology
Personas
- CIO (Chief Information Officer)
- CMO (Chief Marketing Officer)
- CFO (Chief Financial Officer)
- CPO Chief Procurement Officer
- More to come!
Persona Intelligence Reports
- Role and Mission
- Typical reporting structure
- Priorities
- Challenges
- Fears and Pains
- Key Stakeholders
- Success Metrics
- Common Terminology
Consistent – Stay on Message
Maintaining consistency with your messaging and throughout campaign assets is essential. Key elements of your corporate and campaign messaging are prepopulated in all content assets and the final messaging platforms are easily accessed throughout the creation process, ensuring your team doesn’t deviate.
Zasta integrates persistent approved messaging, into the production of every campaign brief and asset so you always stay on message.
Each campaign delivers persistent messaging throughout the creation of every asset in that campaign so that you stay on track to maintain the theme and messaging points.
Don’t have a corporate message platform? The Zasta Intelligent Content Engine will help you create one with proven best-practices or take advantages of our Messaging Workshop Services.
The Zasta Corporate Messaging Brief includes:
- Vision Statement
- Mission Statement
- Tagline
- Positioning Statement
- Business Challenges
- Company Capabilities
- Value Proposition
- Differentiators
- Elevator Pitch
- Proof Points