Our Story

Hari Candadai, Co-Founder and CEO

$4B of the $15B digital content spend today or 25% is wasted due to hundreds of hours of reviews and rework and thousands of dollars spent on external agencies to meet time and resource demands.

As the head of content for some of the fastest growing companies in Silicon Valley over last 20 years, I struggled to keep up with demand for compelling content that can generate more leads and drive revenue faster.

Marketing automation and campaign tools like Marketo, Eloqua, Hubspot were not meeting lead targets because we couldn’t feed the campaign beast fast enough with quality content – which is far more than pretty designs, stock images and clever headlines.

We were consistently late to market with generic content potentially missing out on millions in lost opportunities.

Despite a growing marketing technology landscape, creating long form content like blogs, whitepapers, ebooks, web pages and other digital assets is slow, painful, and doesn’t hit the mark. Campaign management, asset management, data management, performance management have all been automated. No one has tackled the automation of creating compelling content – the lifeblood of marketing.

I knew there had to be a better way. After months of refinements, a model emerged. I tested with my trusted and experienced content peers and marketing executives who confirmed how Zasta is filling a critical gap in the B2B content creation process.

Our growing team today include seasoned marketing executives. content marketers and demand generation leaders who lived the pain like I did and decided to join the crusade.

It’s time to fix the perennial B2B content creation problem.

Drop me a line at hari.candadai@zasta.us if you would like to share your experience and insights. Would love to explore how Zasta can add value to your content marketing efforts.

Smarter content, more and better leads, faster revenue.