Impactful and Consistent Messaging
Maintaining consistency with your messaging and throughout campaign assets is essential. Key elements of your corporate and campaign messaging must be integrated throughout the content creation process, ensuring your team doesn’t deviate.
Align with Corporate Messaging
Zasta delivers persistent approved messaging, by integrating corporate messaging into each campaign messaging framework and then into the production of every asset so you always stay on message.
Ensure Campaign Message Consistency
Maintaining consistency with your messaging and throughout campaign assets is essential. Key elements of your campaign messaging are prepopulated in all content assets and easily accessed throughout the creation process, ensuring your team doesn’t deviate.
Integrate Industry and Persona Intelligence
Smart targeted assets require you to have up-to-date insight into industries and personas. Zasta Intelligence delivers contextual insights throughout the asset creation process so content is always on target and converts to pipeline, making you a hero.
Keep Marketing Campaigns in line with Company Strategy
During the creation of each campaign, Zasta ensures that the campaign aligns with your marketing initiatives and identifies the campaign objectives. You can configure your marketing goals and the marketing pillars that should be supported during campaign development.