Faster Content Creation

Despite a growing martech landscape, creating long form B2B content copy is still slow, painful, and usually misses the mark. Zasta solves automating the complex art of creating compelling content copy – the lifeblood of marketing. 

Accelerate Content Creation

Most of us are under pressure to not just generate leads but to generate them quickly!  However, too often content is slowed by factors like:  

  • Project management 
  • Creating a core message platform 
  • Research for targeted messaging 
  • Drafting content copy 
  • Review and approvals

Zasta’s intelligent content framework takes the friction and pain out of the content copy creation process for all types of content including: blogs, webinars, eBooks, datasheets, web pages, marketing emails, social media, press releases, videos, podcasts, battlecards, FAQs and more. Zasta gets you from 0-90 in just one click. 

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Speed Up Campaign Messaging

Proven best practices help guide both marketing novices and seasoned professionals to articulate the Who, What, Where, When, and How of a campaign’s overarching message. Our unique campaign messaging framework with contextual intelligence guides you through the message creation process with access to industry and persona intelligence as well as your own corporate messaging at your fingertips.

Streamline Asset Creation

Each Asset Template is delivered to the writer nearly written for them. The Zasta Campaign Messaging Brief prebuilds each campaign asset with its specifics – blogs, eBooks, bylines, datasheet, press release, landing pages, marketing emails and more – you simply need to refine with modest edits and tone.  And with robust online workflow review and collaboration, Zasta gets to final approved copy faster than ever possible before. 

Quickly Integrate Industry and Persona Intelligence

Smart targeted assets require your writers have up-to-date insight into industries and personas. Today, the research required takes time and money delaying the asset and reducing budgets for other initiatives. Zasta Intelligence delivers up-to date contextual insights throughout the asset creation process so your content is always on target and converts to pipeline.