Disciplined Content Management
Zasta’s intelligent content engine takes the friction and pain out of the content creation process for all types of content putting you in control with robust workflow and dashboards.
Easily Create and Manage Campaigns
It’s easy to create a campaign with a step-by-step wizard that helps you define campaign theme, objectives, due dates as well as messaging and asset owners. But read on, Zasta is much more than a campaign project management tool. Zasta’s powerful workflow process and campaign dashboard gives you the answers you need. Zasta makes sure your campaign runs smoothly and alerts you when something is off course.
Streamline Content Creation
Zasta’s intelligent content creation platform takes the friction and pain out of the content copy creation process for all types of content including blogs, webinars, eBooks, datasheets, web pages, marketing emails, social media, press releases, videos, podcasts, battlecards, FAQs and more. Plus, our robust workflow and collaboration speeds the review and approval process. Zasta gets you from 0-90 in just one click.
Align Campaigns with Marketing Initiatives
During the creation of each campaign, Zasta ensures that the campaign being created aligns with your marketing initiatives and identifies the campaign objectives. You can configure your marketing goals and the marketing pillars that should be supported during campaign development.
Manage Campaign Content Readiness
The Zasta Campaign dashboard, shows at a glance campaign readiness. What is on-track, overdue, in review and approved along with identifying any bottlenecks. Reminders ensure you stay on time and you meet your deadlines.