Content Owner

Tired of being asked to create content based on multiple, inconsistent and incomplete creative briefs? (Or none at all) Zasta can eliminate the problem.

Streamline content creation

Zasta’s intelligent content creation platform takes the friction and pain out of the content copy creation process for all types of content including blogs, webinars, eBooks, datasheets, web pages, marketing emails, social media, press releases, videos, podcasts, battlecards, FAQs and more. Plus, our robust workflow and collaboration speeds the review and approval process. Zasta gets you from 0-90 in just one click.

Ensure Copy Alignment to Messaging

Each Asset Template is delivered to the Content Owner nearly written for them.  Prepopulated from the Zasta Campaign Messaging Framework and specific for each asset, you simply need to refine with modest edits and tone.  

Quickly integrate industry and persona intelligence

Smart targeted copy requires writers to have up-to-date insight into industries and personas. Zasta Intelligence delivers contextual insights throughout the asset creation process so content is always on target and converts to pipeline, making you a hero. 

get coaching and expertise

At each step of the content creation process,  Zasta provides proven best practices to help guide both marketing novices and seasoned professionals. Zasta’s Virtual Coaching ensures your copy is always at its best. If you’d like additional hands-on expertise, Zasta is ready, willing and able to help.