CMO / VP Marketing

Content is only one of the many balls the head of marketing is juggling, but a critical ball. Filling the pipeline quickly is at the top of your list. You also need to know that your organization’s content strategy is being executed and when there is a glitch you know early, no surprises.

Increase Leads, Pipeline and Revenue Faster

One of your primary missions is to fill the funnel to generate revenue. And while content marketing is great in theory, success is the experienced result of effective strategy and superb execution. Industry experts estimate that high-caliber content with targeted messaging generates 3x-5x more qualified leads resulting in faster revenue. Are you ready for high quality content at scale?  

Accelerate Content Creation

Most of us are under pressure to not just generate leads but to generate them quickly!  However, too often content is slowed by factors like:  

  • Project management 
  • Creating a core message platform 
  • Research for targeted messaging 
  • Drafting content copy
  • Review and approvals  

Zasta’s intelligent content platform takes the friction and pain out of the content copy creation process for all types of content including: blogs, webinars, eBooks, datasheets, web pages, marketing emails, social media, press releases, videos, podcasts, battlecards, FAQs and more. Zasta gets you from 0-90 in just one click.  

Ensure consistent messaging

Maintaining consistency with your messaging and throughout campaign assets is essential.  Key elements of your corporate and campaign messaging are prepopulated in all content assets and the final messaging platforms are easily accessed throughout the creation process, ensuring your team doesn’t deviate. Zasta delivers persistent approved messaging, by integrating corporate messaging into each campaign framework and then into the production of every asset so you always stay on message.  

align marketing campaigns with Marketing goals

During the creation of each campaign, Zasta ensures that the campaign being created aligns with your marketing strategy and identifies the campaign objectives. 

Free Up Funds For Marketing Initiatives

Creating long-form content today is slow and messy. Nearly 25% of digital content spent today is wasted because of reviews and rework of mediocre content plus hundreds of thousands of dollars is spent on research or agencies to meet demand. Zasta streamlines the content creation process, freeing up funds that can be used elsewhere to produce more content or other marketing projects that will move the needle for your business.  

Gain Visibility Into Campaign And Content Readiness

Keeping your finger on the pulse on campaign content at a glance is critical. What’s lagging? Are you going to be ready for the launch?  Where are the bottlenecks in your process? Is your content too funnel top heavy?  The Zasta Content  Dashboard delivers the answers every head of marketing craves.