Campaign Manager
What’s the campaign status? Who’s got the ball? Will we be ready for the launch date? Just a few of the scores of questions you, as the Campaign Owner, are expected to answer.
Easily create and manage campaigns
It’s easy to create a campaign with a step-by-step wizard that helps you define the campaign theme, objectives, due dates, assets required, as well as messaging and content owners. But, Zasta is much more than a campaign project management tool. Zasta’s powerful workflow process and campaign dashboard gives you the answers you need. Zasta ensures your campaign runs smoothly and alerts you when something is off course.
Align Campaigns with Marketing Initiatives
During the creation of each campaign, Zasta ensures that the campaign being created aligns with your marketing initiatives and identifies the campaign objectives. You can configure your marketing goals and the marketing pillars that should be supported during campaign development.
Boost campaign performance
Smart targeted assets require your writers to have up-to-date insight into industries and personas. The Zasta dashboard and time to asset enables efficient campaign management and fulfilling launch deadlines. Zasta Intelligence delivers up-to-date contextual insights throughout the asset creation process so your content is always on target and converts to pipeline.
Track and manage Content Development
The Zasta Content Dashboard, shows campaign readiness at a glance. What’s on-track, overdue, in review, approved and who’s got the ball. Reminders ensure you stay on time and you meet deadlines that translate to pipeline.