Better Targeted Content
Zasta has distilled messaging and copy creation down to a science that eliminates redundant and repetitious content briefs with a central campaign message repository leveraging a the Zasta Messaging Framework. We also help with your research so that you can create high-caliber focused copy to zero-in on the industries and personas that your content will resonate with.
Align with Campaign Strategy
During the creation of each campaign, Zasta ensures that the campaign being developed aligns with your marketing strategy and identifies campaign objectives along with the target audience. This allows assets to be created with the proper audience and objectives in mind.
Align with Approved Messaging
Before you can write targeted content copy, you must also consider your corporate messaging and the campaign message. Whether it be a landing page, blog or webinar script, Zasta will keep those approved key messaging components front and center to ensure you are always aligned for maximum audience impact.
Integrate Intelligence into Content Copy
Smart targeted assets require writers to have up-to-date insight into industries and personas. Zasta Intelligence delivers up-to-date contextual insights throughout the asset creation process so content is always on target and converts to pipeline.
Get Coaching and Expertise
At each step of the messaging process, Zasta provides proven best practices to help guide both marketing novices and seasoned professionals. Zasta’s Virtual Coaching ensures your messaging is always at its best. If you’d like additional hands-on expertise, Zasta is ready, willing and able to help.