Smarter content leads to faster revenue
According to the Content Marketing Institute (CMI), organizations that focus on creating smarter content see a 45% faster revenue growth than their competitors. Creating smarter content is essential for businesses looking to keep up with the competition and grow their revenue. By focusing on creating content that is more relevant, engaging, and useful to their audience, businesses can see a significant increase in their revenue. Digital content spend today is wasted due to hundreds of hours of reviews and rework and thousands of dollars spent on external agencies that can help organizations make their content smarter. It’s no wonder CMOs and marketing VPs are frustrated with content creation. They need a way to quickly create more compelling assets that resonate with their audience and generate more leads.
Most tech B2B content is irrelevant
CMI also notes that 67% of B2B content is irrelevant and not helpful to buyers. Buyers need to know you understand their industry and their role as they review your content. Creating targeted content is essential for success in today’s digital age, but it can be difficult and time-consuming for marketers. Researching industries and personas is time-consuming and analyst reports are expensive, so many companies default to generic messaging. Content with no focus means the content will suffer along with your demand generation. Marketers must have access to industry and persona intelligence at their fingertips to create high-caliber assets which resonate with their audience and generate more pipeline.
Feeding the marketing campaign beast
Marketing teams can’t feed the campaign beast fast enough with quality content. 67% of B2B marketers say creating engaging content is their biggest challenge. Why? One reason is that it takes most marketers years of experience to become good at creating compelling long-form copy. Marketing automation and campaign tools like Marketo, Eloqua, and Hubspot are not meeting lead targets because marketing teams can’t feed the campaign beast fast enough with quality content. Ascend2 found that only on-third of B2B marketers are using marketing automation, and of those only half are satisfied with the results. Enterprise marketers today are bogged down by multiple painful, back-and-forth reviews because of inconsistent, poor-quality messaging. Marketers need a way to create more compelling assets faster that resonate with their audience and generate more leads.
Accelerate brilliant content
Marketing teams need a solution to quickly produce relevant, targeted, and consistent messaging and copy. With Zasta, creating a content masterpiece couldn’t be easier. Say goodbye to the days of struggling with content copy and inefficient processes. Say hello to the Zasta Artificial Intelligence (AI) powered content creation platform. With Zasta AI, you can get the right intelligent and consistent messaging without all the hassle. Content creators get pre-built, on-message copy templates to work with, so they can focus on the creative process, not starting from scratch. Stop wasting time and start creating content that engages your audience. Our content creation platform takes your content marketing to the next level. Create demand generation assets in hours rather than weeks giving you breathing room to focus on what you do best: generate more quality leads to drive sales revenue faster.
Accelerate Brilliant Content